At electro-zeta, we do not provide template solutions. Instead we hunt for the hidden value residing in the processes, products, and services that company leadership has successfully used to build enduring relationships with their customers and with other businesses. For this reason, we place no value on testimonials. Solutions that may have worked splendidly for one client could prove disasterous for another if the knowledge assets of each company do not match. Our hunt for hidden value begins with an Entrepreneurial Strategic Action Plan.

The ESA Plan has three main elements:

  • An oral presentation consisting of 15-20 PowerPoints that details the new venture's business model - i.e the opportunity and the plans to exploite it. (skeleton)
  • An entrepreneurial prospectus that provides the key knowledge artifacts relating to the venture - including sections on preliminaries, the opportunity, the concept outline, the business model, an executive summary, launch action plans with an accompanying deal sheet if required. (flesh)
  • 20+ start-point worksheeets that analyise, clarify and inform the two presentations detailed above. These worksheets should follow the entrepreneurial development thinking model: Need - Idea - Opportunity - Business Concept - Business Model - Entrepreneurial Strategic Action Plan. These worksheets are only for internal use but will prove handy as external stakeholders probe for analysis and answers. (interrogate)

The result is a detailed Knowledge capital Valuation (KcV) assessment of the project.